Ameen Sayani: A Legend in Indian Radio Broadcasting
Ameen Sayani, the iconic voice that resonated over the airwaves of Radio Ceylon, etched his name in the annals of Indian broadcasting history. Born on December 21, 1932, in Bombay, British India, Sayani’s journey as a radio announcer revolutionized the way millions across the Indian Subcontinent engaged with music.
His magnum opus, the Binaca Geetmala program, catapulted him to unparalleled fame and popularity. Sayani’s distinctive style, marked by his warm address, “Behno aur Bhaiyo” (sisters and brothers), endeared him to listeners, setting him apart as one of the most imitated announcers of all time. His melodious touch and charismatic presence made him a household name, transcending generations.
Throughout his illustrious career spanning over seven decades, Sayani produced, compered, or spoken for over 54,000 radio programs and 19,000 spots/jingles since 1951. His contribution extended beyond entertainment, as evidenced by his groundbreaking 13-episode radio series, “Swanaash,” shedding light on HIV/AIDS cases, featuring interviews with esteemed doctors and social workers.
In addition to his radio endeavors, Sayani ventured into audio communication on compact discs, producing a retrospective series titled “GEETMALA KI CHHAON MEIN.” This endeavor, in collaboration with Saregama India Ltd, garnered widespread acclaim both domestically and internationally.
Sayani’s influence transcended borders, pioneering the export of Indian radio shows and commercials since 1976. His successful international radio shows, including “MINI INSERTIONS of FILMSTAR INTERVIEWS” and “MUSIC FOR THE MILLIONS,” showcased his versatility and global appeal.
Beyond the confines of the radio studio, Sayani’s stage presence was equally captivating. He compered over 2,000 stage functions, spanning musical variety shows, beauty contests, film festivals, and more, not only in India but also abroad in countries like the US, Canada, UK, and South Africa.
Acknowledging his indelible contribution to the world of broadcasting, Sayani received numerous accolades and honors, including the prestigious Padma Shri award in 2009. His mantle adorned with awards such as the Living Legend Award, Golden Abby, and Hall of Fame Award, among others, cemented his status as a luminary in the field.
Tragically, yesterday, on February 20, 2023, the legendary announcer bid farewell to the world, leaving behind a void that resonates deeply in the hearts of millions. His unparalleled charm, coupled with his unwavering dedication to the craft, ensures that Ameen Sayani will forever remain immortalized in the hearts of his listeners, proving that his legacy transcends the confines of time and space.
